About Me
A journalist wannabe-turned-marketer, my passion lies in storytelling. For more than a decade, I've led content teams and built content systems from scratch — helping B2B companies across a wide range of industries, from hospitality and agriculture to fraud and identity, figure out not just what to say, but how to say it.
My Journey
Socure
Head of Content (2025-2026)
Joined to build the content foundation from the ground up — establishing strategy, editorial frameworks, and processes to give a fast-moving identity verification company a clear, consistent voice across teams and channels.
Forter
Manager, Content (2024-25)
Sr. Content Strategist (2023-24)
Content Writer (2022-23)
Grew from content writer to manager over three years. Led a team of content strategists, developed ABX programs, refined and enforced editorial operations, and helped launch the Decision Makers series — a customer storytelling program that earned 8M+ impressions. Additionally managed agencies and contractors alongside internal stakeholders across Product Marketing, ABX, and Events.
Great American Media Services
Marketing Specialist (2019-22)
Interim Sports Editor (2020)
Partnered with the CMO on marketing and sales campaigns while managing content across advertising, editorial, and client projects. Also served as Interim Sports Editor in 2020.
Bullseye Event Group
Head of Social & Content (2015-19)
Owned social media and content strategy end-to-end — from ideation through execution and reporting. Produced press releases, SEO copy, event promotions, and ad campaigns across multiple channels.
T3 Ventures
Self-Employed Content Freelancer (2015-2020)
Provided content marketing services for a handful of small business clients — writing, blogging, social media management, website copy, ad copy, SEO, and press releases.
Featured Projects
Skills & Superpowers
Writing & Strategy
Content strategy, storytelling, and thought leadership programs. The throughline across all of it: taking complex ideas and making them accessible, interesting, and worth someone's time — without dumbing them down.
Leadership
People-first, always. I've built and led content teams, managed agencies and contractors, and partnered cross-functionally with the same philosophy: give people room to do their best work, advocate for them, and stay curious enough to let them teach you as much as you teach them.
Content Operations
The unglamorous (and sneakily my favorite) side of content marketing that makes everything possible. Editorial calendars, cross-functional workflows, reporting frameworks, and the processes that keep a content function running at scale.
Tools & Innovation
Comfortable with a wide range of tools — AI platforms like Claude and ChatGPT, CMS systems, and project management software (big Asana guy, personally). Quick to evaluate what's worth adopting, and equally quick to cut what isn't.