Joe Tacosik
Content leader focused on clarity, craft, and better storytelling
📍 Indiana, USA
About Me
I’ve spent more than a decade helping companies find the stories buried underneath the marketing because, in my experience, most companies have a clarity problem, not a content problem.
Along the way, I’ve built content programs, led teams, and stayed close to the writing and editing itself. Now, with Throughline Marketing, I work with companies that need sharper strategy, stronger storytelling, and an experienced set of hands that can think and execute.
My Journey
I work with companies that need experienced content direction without adding a full-time leader – from helping with strategy and building content ops to developing thought leadership concepts and campaigns, strengthening customer storytelling, and jumping in to edit and write alongside the team.
Joined to build Socure’s content foundation from the ground up — setting the strategy, editorial standards, and processes needed to bring more consistency across teams and channels. Partnered closely with Fraud Insights and Product Marketing teams on research, product launches, and other GTM priorities.
Grew from content writer to manager over three years, eventually leading the content team across editorial, ABX, events, and other GTM programs. Built stronger editorial systems, managed strategists, agencies, and freelancers, and helped shape a wide range of customer storytelling, thought leadership, campaign, and sales content.
Worked across marketing, client strategy, sales support, and editorial. Partnered directly with the CMO on company campaigns, managed strategy and execution for SmartSolutions clients, and temporarily stepped in as editor for the company’s sports publications while continuing to handle my marketing responsibilities.
Owned social media and content strategy end-to-end — from ideation through execution and reporting. Produced press releases, SEO copy, event promotions, and ad campaigns across multiple channels.
Provided content marketing services for small business clients — writing, blogging, social media management, website copy, ad copy, SEO, and press releases.
Featured Projects
Skills & Superpowers
Writing & Strategy
Content strategy, storytelling, and thought leadership. I’m at my best when I’m helping teams find the story buried underneath the marketing — then making it clear, useful, and worth someone’s time.
Leadership
People-first, always. I've built and led content teams, managed agencies and contractors, and partnered cross-functionally with the same philosophy: give people room to do their best work, advocate for them, and stay curious enough to keep learning from them.
Content Operations
The unglamorous (and often my favorite) side of content marketing. Editorial planning, cross-functional workflows, reporting, and the systems that keep the work moving without adding unnecessary process.