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Joe Tacosik

Content leader focused on telling better stories.

📍 Indiana, USA

About Me

I’m a content leader who still likes to put pen to paper. For over 10 years, I’ve built content programs, led teams, created editorial systems, developed thought leadership and customer story campaigns, and written my fair share of last-minute one-pagers.

Now, with Throughline Marketing, I'm working with companies to bring more direction, stability, and quality to their content.

Here, you'll find some of my favorite work, more info on my professional journey, and some of my musings on content, work life, and building a career that leaves room for my favorite (and most important) job title: dad.

My Journey

Throughline Marketing

Fractional Content Leader (June 2026 - Present)

Fractional Content Leader (June 2026 - Present)

I work with companies that need experienced content direction without adding a full-time leader – from helping with strategy and building content ops to developing thought leadership programs, strengthening customer storytelling, helping find the right person for content hires, and jumping in to edit and write alongside the team.

Socure

Head of Content (Nov. 2025 - May 2026)

Head of Content (Nov. 2025 - May 2026)

Joined to build Socure’s content foundation from the ground up — setting the strategy, editorial standards, and processes needed to bring more consistency across teams and channels. Partnered closely with Fraud Insights and Product Marketing teams on research, product launches, and other GTM priorities.

Forter

Manager, Content (Oct. 2024 - Nov. 2025)

Sr. Content Strategist (Aug. 2023 - Oct. 2024)

Content Writer (April 2022 - Aug. 2023)

Manager, Content (Oct. 2024 - Nov. 2025)

Sr. Content Strategist (Aug. 2023 - Oct. 2024)

Content Writer (April 2022 - Aug. 2023)

Manager, Content (Oct. 2024 - Nov. 2025)

Sr. Content Strategist (Aug. 2023 - Oct. 2024)

Content Writer (April 2022 - Aug. 2023)

Grew from content writer to manager over three-plus years, eventually leading the content team across editorial, ABX, events, and other GTM programs. By the end of my time, my focus was on upholding stronger editorial systems, managing and mentoring my team of strategists, agencies, and freelancers, and helping shape a wide range of customer storytelling, thought leadership, campaign, and sales content.

Great American Media Services

Marketing Specialist (June 2019 - April 2022)

Interim Sports Editor (Feb. 2020 - May 2020)

Marketing Specialist (June 2019 - April 2022)

Interim Sports Editor (Feb. 2020 - May 2020)

Marketing Specialist (June 2019 - April 2022)

Interim Sports Editor (Feb. 2020 - May 2020)

Worked across marketing, client strategy, sales support, and editorial. Partnered directly with the CMO on company campaigns, managed strategy and execution for SmartSolutions clients, and temporarily stepped in as editor for the company’s sports publications while continuing to handle my marketing responsibilities.

Bullseye Event Group

Head of Social & Content, Contract (Dec. 2015 - Dec. 2019)

Head of Social & Content, Contract (Dec. 2015 - Dec. 2019)

Owned social media and content strategy end-to-end — from ideation through execution and reporting. Produced press releases, SEO copy, event promotions, and ad campaigns across multiple channels.

T3 Ventures

Self-Employed Content Freelancer (Dec. 2015 - March 2022)

Self-Employed Content Freelancer (Dec. 2015 - March 2022)

Self-Employed Content Freelancer (Dec. 2015 - March 2022)

Provided content marketing services for small business clients — writing, blogging, social media management, website copy, ad copy, SEO, and press releases.

Featured Projects

Skills & Superpowers

Writing & Strategy

Content strategy, storytelling, and thought leadership. I’m at my best when I’m helping teams find opportunities for better storytelling.

Leadership

People-first, always. I've built and led content teams, managed agencies and contractors, and partnered cross-functionally with the same philosophy: give people room to do their best work, advocate for them, and be curious enough to keep learning from them.

Content Operations

The unglamorous (and often my favorite) side of content marketing. Editorial planning, cross-functional workflows, reporting, and the systems that keep the work moving without adding unnecessary friction.

Tools & Innovation

Comfortable with AI tools like Claude and ChatGPT, CMS platforms, and project management software (big Asana guy). I love to test to find out what’s useful and what isn’t, and am generally more interested in whether a tool improves the work than whether it’s new.

Tools & Innovation

Comfortable with AI tools like Claude and ChatGPT, CMS platforms, and project management software (big Asana guy). I love to test to find out what’s useful and what isn’t, and am generally more interested in whether a tool improves the work than whether it’s new.

Latest Writing