Hi, I’m Joe!
I’m all about content.
You know, the kind that connects, builds trust, and gets people to actually care.
Case Studies
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Reports
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Articles
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Feature Profiles
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Videos
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Podcasts
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Thought Leadership
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Social Media
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Case Studies • Reports • Articles • Feature Profiles • Videos • Podcasts • Thought Leadership • Social Media •
Featured Projects
Decision Makers
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Decision Makers •
Because every great brand is powered by people.
The Decision Makers series is a storytelling series that zooms out from company wins to spotlight the humans behind them — their quirks, careers, and passions.
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How eBay’s Senior Director of Buyer Risk nurtures success at work and in the garden.
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How Instacart’s Sr. Director of Fraud, Abuse, Identity and Reconciliation draws inspiration for his career on the court and in the kitchen.
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How rugby and real estate prepared SNIPES’ Chief Digital Officer for quick thinking and a life of calculated risk.
Shows
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Podcasts
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Shows • Podcasts •
Mic-drop moments, minus the jargon.
From shaping the concepts to final edits, I serve as executive producer: crafting narratives, steering the voice, and making sure every episode feels worth the listen.
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Talk Payments to Me is a global payments deep-dive — smart hosts, real talk, and big conversations that go far beyond the basics. Strategy, scale, and a few good hot takes.
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What the Fraud? is a fast-paced show where Forter’s fraud SME unpacks the trends transforming fraud, payments, and customer experience. Think sharp insights, bold takes, and zero fear of nuance.
Thought Leadership
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Articles
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Thought Leadership • Articles •
Ideas with a point of view.
From hot takes to deep dives, these pieces connect the dots between trends, strategy, and action. Built to inspire, inform, and maybe even spark a Slack thread or two.
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Why building and maintaining trust will be more crucial than ever for merchants in an agentic AI-driven economy.
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Explore how agentic AI is reshaping digital commerce with autonomous agents and identity intelligence.
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Discover how to prevent returns fraud without harming customer experience — or your revenue.
Case studies, reports, press releases, social content, and more.
My Journey
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» Manager, Content (2024-Present)
» Sr. Content Strategist (2023-2024)
» Content Strategist (2022-2023)
Responsible for driving content strategy and leading the content team in support of Forter’s go-to-market initiatives. This role involves managing the content team, collaborating cross-functionally to bring content ideas to life, overseeing the ideation, creation, and distribution of content, and tracking and reporting on performance to ensure maximum impact.
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» Marketing Specialist (2019-2022)
» Interim Editor (2022)
Collaborated directly with the CMO to oversee marketing and sales campaigns, managed internal marketing initiatives, and spearheaded sales and client strategy as the project manager for SmartSolutions (a GAMS marketing division); additionally served as an assistant editor for sports publications.
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» Head of Social & Content (Contract) (2015-2019)
Responsible for the full life cycle of social media campaigns, from conceptualization and execution to assessment. Additionally, lended writing expertise to various projects including press releases, SEO copy, website content and advertising copy.
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» Founder & Freelance Marketing Consultant (2015-2022)
Provided content writing, strategy, consultation, and social media services for freelance clients.
Content Strategy
Big-picture thinking meets editorial instinct — I connect dots, spot gaps, and map content to what actually moves the needle.
Skills & Superpowers
Writing & Editing
It’s about creating fun, engaging content. Whether it’s a headline or a 10-page report, my goal is to always keep it sharp, clear, and never boring.
Team Leadership
I give my team room to run while making sure everything we ship reflects our voice, standards, and strategy.
Cross-Functional Collaboration
I speak fluent Design, Sales, Product, and “Can you get this done by EOD?”
Performance Reporting
I turn content engagement into insight, not just open rates and pageviews.
Creative Ideation
From one-liners to full campaigns, I bring fresh ideas that don’t just check the box — they make people care.
About Joe
Hi there!
I’m a content strategist, writer, and team lead who loves turning complex ideas into clear, engaging stories. I lead a small (but mighty) content team where creativity meets strategy — and every piece of content is built to connect, build trust, and drive action.
Writer at heart, marketer by trade, I’ve worked across thought leadership, campaigns, customer stories, events, product launches, and more. I’m always up for a big idea, a sharp headline, or a good conversation about what’s catching your eye lately.