Joe Tacosik

Creative, storytelling-driven content leader with 10+ years of experience turning big ideas into content that builds trust, sparks action, and strengthens a brand's impact.

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Ball State University | Muncie, IN
» B.A. in Telecommunications & Journalism
» Assoc. in Marketing
(2012-2016)

Forter | Remote
» Manager, Content (2024-Present)
Sr. Content Strategist (2023-2024)
Content Writer (2022-2023)

Great American Media Services | Remote
» Marketing Specialist (2019-2022)
» Interim Editor (2020)

Bullseye Event Group | Indianapolis, IN
» Head of Social Media & Content [Contract] (2015-2019)

T3 Ventures | Remote
» Founder & Freelance Marketing Consultant (2015-2022)

» Download Full Resume

  • Strategy

    • Content Strategy & Storytelling

    • ABX / ABM Content Development

    • Thought Leadership Programs (SMEs)

  • Leadership

    • Team Leadership & Coaching

    • Cross-Functional Collaboration

  • Execution & Optimization

    • Editorial Process & Operations

    • Creative Ideation & Campaigns

    • Reporting & Performance Optimization

  • Tools & Innovation

    • Generative AI Tools (ChatGPT, Gemini, Jasper, etc.)

    • Project Management (Asana, Google Docs, etc.)

    • CMS (WordPress, etc.)

  • Industries

    • eCommerce Fraud & Payments

    • B2B Tech

    • Travel & Hospitality

    • Events & Event Marketing

    • Agriculture & Horticulture

Portfolio

Less talk, more content. Here's a closer look at some of what my team's been busy bringing to life.

Because every great brand is powered by people.

The Decision Makers series is a storytelling series that zooms out from company wins to spotlight the humans behind them — their careers, passions, and what it means to be a leader.

Decision Makers: Matt Lampert, Wayfair

How Wayfair’s Associate Director meticulously plans and preps data-driven customer experiences

explore.forter.com

Decision Makers: Deniz Ertan, eBay

How eBay’s Senior Director of Buyer Risk nurtures success at work and in the garden

explore.forter.com

Decision Makers: Shivendra Kishor, Instacart

How Instacart’s Sr. Director of Payment Fraud & Identity draws inspiration for his career on the court and in the kitchen

explore.forter.com

Decision Makers: Jenna Flateman Posner, SNIPES

How rugby and real estate prepared SNIPES’ Chief Digital Officer for quick thinking and a life of calculated risk

explore.forter.com

Ideas with a point of view.

From hot takes to deep dives, these pieces connect the dots between trends, strategy, and action. Built to inspire, inform, and maybe even spark a Slack thread or two.

Agentic AI: Changing the Fraud Game

Agentic AI fraud is changing the game. Find out how bots are evolving and what fraud teams need to do to stay ahead.

forter.com

How to Seamlessly Handle Seasonal Spikes

Prepare for seasonal e-commerce spikes with a flexible fraud system that boosts approvals and protects revenue.

forter.com

Agentic AI, Explained: The Next Frontier of Digital Commerce

Agentic AI is transforming digital commerce. Discover the impact on merchants, consumers, and the future of online transactions.

forter.com

How Fake GenAI Images Are Fueling Refund Fraud

GenAI has made it easier than ever for customers to participate in refund fraud. Here's what companies can do moving forward.

forter.com

Proof in the voices that matter most.

Case studies and testimonial videos that show — not just tell — how customers find success. Real results, real people, real impact.

How PUMA NA built a better customer experience by taking an agile, automated approach

See how PUMA NA built a better customer experience with Forter

resources.forter.com

How Shoe Carnival Builds Stronger Customer Relationships

resources.forter.com

Brooklinen keeps it cozy with a fraud-free customer experience

resources.forter.com

HelloFresh Redefines Customer Lifetime Value with Forter

Discover how HelloFresh is redefining customer lifetime value and partnering with Forter to evolve the company's approach to fraud and policy abuse.Forter is...

resources.forter.com

Mic-drop moments, minus the jargon.

From shaping the concept to final edits, I serve as executive producer: crafting narratives, steering the voice, and making sure every video feels worth the watch (or listen).

All About Agents: Agentic AI & the Future of Payments with Anthropic | Talk Payments to Me

Host Adam Davies sits down with Ryan O’Holleran, Head of Sales, Enterprise & Startups, EMEA at Anthropic, to unpack the emerging world of agentic commerce — ...

youtube.com

Get to Know Jordan Harris, Fraud Boxer | What the Fraud? with Doriel Abrahams

In this episode, Doriel finds out 'What the Fraud' is up with Jordan Harris, host of the Fraud Boxer podcast.Follow Doriel at https://www.linkedin.com/in/dor...

youtube.com

Life at Forter: Behind the Scenes with Forterians

Discover what it’s really like to work at Forter. Hear from Forterians as they share their day-to-day experiences and get a glimpse into the culture, collabo...

youtu.be

Insights with actionable staying power.

Data-driven reports and actionable guides designed to help turn complexity into clarity — and give teams something they'll actually keep bookmarked.

Flexible Policies, Risky Business: Navigating Policy Abuse & Striking A Balance to Safeguard CLTV

resources.forter.com

The Finance Leader's Guide to Fraud

resources.forter.com

2024 Trust Premium Report

resources.forter.com

Let's connect!

Got questions, ideas, or just want to nerd out about content?

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